Thoughts worth building on.
Founder Aura
Founder Aura is the standards and decisions behind your brand showing up consistently in your content. In a search landscape shaped by AI summaries and people-first signals, that clarity becomes a visibility advantage.
Inside the Lush Consulting Process: From Questionnaire to Strategy Delivery
Take a behind-the-scenes look at the full Lush Consulting process, from your first questionnaire to your final strategy presentation. See how clarity, collaboration, and purpose guide every step of your brand journey.
How to Know When It’s Time to Rebrand
Your brand should evolve as your business grows. Discover the key signs that it’s time to rebrand and how aligning your identity with your vision helps you grow with clarity and confidence.
Why Every Small Business Needs a Brand Strategy Before a Marketing Plan
Marketing brings visibility, but brand strategy builds trust. Learn why small businesses must create a brand foundation before launching marketing efforts and how clarity leads to confident, consistent growth.