I’m Brianna, The Creative Who Learned Strategy

I've always been a creative at heart. But when it came to choosing a career, I thought creativity didn't lead to profit. So I picked something "secure."

I went into marketing. Got my Master's degree. Worked corporate. Did all the things you're supposed to do.

But corporate felt wrong. Too rigid. Too disconnected from who I actually am.

So I started thinking: what if I didn't have to choose between creativity and profit? What if I could combine both?

I loved the strategic side of marketing - the branding, the understanding people, the creative problem-solving. That part always fascinated me.