The creative who belongs at the intersection.
I didn't always know that creativity and strategy could live in the same place.
Growing up, creativity was how I moved through the world, but when it came to choosing a career, I believed what a lot of us are taught: creativity doesn't pay. The responsible thing to do was to pick something that was stable and practical. This wasn't coming from my parents, who always encouraged me to follow whichever path felt right. It was coming from the world.
So I did. I went into marketing. Got my Master's degree. Worked corporate. Did all the things you're "supposed" to do.
But corporate felt wrong. Too many unspoken rules. Crabs in a bucket mentality. Too disconnected from who I actually am. I was working hard and checking every box, but something was missing. The creativity, the purpose, the feeling that what I was building actually meant something.
Then a shift happened. I started paying attention to the parts of my work that genuinely lit me up. The brand strategy, the understanding of people, the creative problem-solving. The place where analytical thinking and creative intuition meet. I realized I didn't have to choose between creativity and strategy. They had always belonged together.
That realization changed everything.
“The help I was searching for back then is the help I now provide for others.”
I started Lush Consulting because I know what it feels like to have a vision and not have the right support to bring it to life. I know the confusion, the overwhelm, and the fear that you'll have to water down everything you've imagined just to make it work. The help I was searching for back then is the help I now provide for others.
What I do is specific: brand and marketing strategy for creatives who refuse to build something ordinary. I bring the strategic depth and the creative understanding, so you never have to choose between the two either.
When I'm not working with clients, you'll find me writing, getting lost in a Studio Ghibli film, or somewhere deep in a video game world. I believe the same imagination that fuels my personal creative life is what makes me good at this work.